High-end residential builder Felton constructions approached krafthaus digital agency with the need to convey the quality nature of their homes, something that the previous website couldn’t capture.
The Technical Elements
Full screen HTML5 video integration.
Video scripting, filming, production and editing.
Innovative full-screen galleries.
Call to action incorporated around the site.
Mobile-style sleek navigation bar.
Additional Consideration Given
Krafthaus produced a promotional video for Felton with the intention of making it the site centrepiece. Subtle cues draw the user into the video, which truly conveys the quality nature of Felton Constructions homes. Users are presented with calls to action to make enquiries on video completion and throughout the site.